The “Bushido” code as the key to success (Part Two)

The "Bushido" Code as the Key to Success (Part Two)

There is much talk today about "soft skills" because these can decisively influence the quality of professional conduct and lead to results that only an optimal approach to interpersonal relationships can offer. Inseparable from soft skills are personal values, understood as foundational principles we rely on in life to face the choices it presents.

Recent psychological studies have shown that personal values are fundamental not only to living a happy life but also to developing one's professional identity in a full and conscious way, with good self-awareness.

The Bushido code outlines seven virtues or values, originally established to create a discipline that allowed Japanese Samurai to fully express their potential. These virtues are now considered incredibly effective for defining and developing an individual's personality and professionalism.

These virtues or values are:

1. RECTITUDE
The most important virtue in Bushido, rectitude is the ability to decide following reason and justice without hesitation—to “die” when the time comes or to “strike” when the time is right.
2. RESPECT AND KINDNESS
This virtue is closely related to benevolence. Ideally, it is the expression of regard for others’ feelings. Since business is often a collaborative effort, kindness is essential for an entrepreneur aiming to achieve long-term goals.
3. COURAGE
According to Confucius, “Perceiving what is right and acting accordingly does not reveal a lack of courage.” Courage means living fully, acting only when it is right for oneself and others, putting others’ needs above ego-driven objectives.
4. HONOR
Honor is described as a “vivid awareness of personal value and dignity.” Every decision must align with one’s intentions and values, expressing moral responsibility and dignity.
5. COMPASSION OR BENEVOLENCE
Compassion manifests as appreciation, understanding, and caring for others. This is the highest expression of humanity in Bushido and especially important in corporate leadership, where leaders must strive to help others whenever possible.
6. HONESTY AND SINCERITY
Nitobe Inazo, author of Bushido: The Soul of Japan, said, “Kindness is a farce and a show if it lacks sincerity and honesty.” Entrepreneurs who act with honesty and sincerity earn the respect of their clients and build trust with those they work with.
7. DUTY AND LOYALTY
This refers to a strong sense of responsibility, upheld by the awareness that loyalty is an absolute principle to be observed with everyone under one’s care and attention.

Unlike in the business world, there are no negotiations in Bushido. The code demands warriors adhere to an absolute moral standard that leaves no room for interpretation. Right and wrong are clearly defined.

In a corporate context, loyalty relates to one’s company mission and is valued as it can provide a significant competitive advantage.

If these virtues seem difficult to practice—since they require constant discipline—I suggest focusing on the goal. The aim is not individual perfection, which is unrealistic and meaningless, but to demonstrate to others total reliability and absolute trustworthiness.

We can hope that the ancient influence of the Samurai will continue to inspire future generations, offering the depth of purpose needed for quality of life and success—first for people, then for companies.